Red Ribbon Club (RRC) Programme is a voluntary on-campus intervention, aimed at heightening the risk perception and preventing HIV among youth. Red Ribbon Clubs have become a powerful medium to reach out to young people. Spearheaded by the TamilNadu state AIDS Control Society (TANSACS), this programme is supported by the Higher Education Department with technical assistance from Centers for Disease Control and demonstrating the importance of inter-sector collaboration to address the issue of HIV / AIDS. RRC empower students in the age group of 17-25, by giving them information and life-skills to protect themselves from HIV/AIDS and changing the most active among them into peer educators.
Red Ribbon Club programme with the objective of bringing about behaviour change in young minds employs various strategies like:
Since its inception in 2008, the RED RIBBON CLUB Unit of KCET has carried out wide range of activities and training programmes- Blood Donations, Awareness programmes on Environment preservation, AIDS, Drug abuse .
The objectives of Red Ribbon Club are:
- To understand the objectives and dynamics of RRC in higher educational institutions
- To design appropriate and relevant activities for the RRCs
- To understand the potential strength, barriers and constraints in the conduct of RRC activities and suggest suitable strategies to overcome
- To redefine the roles and responsibilities of each RRC functionary
- To develop a schedule for structured training Programs for select categories of RRC functionaries and groups
- To discuss dissemination and advocacy activities at the macro-levels to give visibility to RRC and help formulation of policies